Specialty decaf roaster Dekáf has officially launched its customer Loyalty Program, designed to reward its growing community of decaf and low-caffeine coffee drinkers with exclusive perks for every sip.
Specialty decaf roaster Dekáf has officially launched its customer Loyalty Program, designed to reward its growing community of decaf and low-caffeine coffee drinkers with exclusive perks for every sip.
Created with the same thoughtful approach that defines the Dekáf brand, the new loyalty program offers customers points for every purchase, review, and engagement - redeemable toward future orders. Points increase in value as customers move up through four tiers, each reflecting greater rewards and deeper savings. The Dekáf Tiers:
Created with the same thoughtful approach that defines the Dekáf brand, the new loyalty program offers customers points for every purchase, review, and engagement - redeemable toward future orders. Points increase in value as customers move up through four tiers, each reflecting greater rewards and deeper savings. The Dekáf Tiers:
- The Taster
- The Enthusiast
- The Collector
- The Connoisseur
We want to build a program that not only thanks our customers, but celebrates the journey they’re on with us. Whether you’re just discovering what decaf can be or already brewing your favorites daily, this program gives back in a meaningful way.
Khanh Nguyen, Co-Founder
Key highlights:
- Earn points for every $1 spent, by writing reviews, and joining the program
- Redeem points for savings on both subscriptions and one-time orders
- Tiered rewards based on rolling 12-month spend
- Backdated points for existing customers, honoring previous purchases and engagement
Dekáf’s loyalty program is now live and available to all customers at dekaf.com/rewards.
For media inquiries, please contact:
Khanh Nguyen
khanh@dekaf.com
Khanh Nguyen
khanh@dekaf.com